Promotional video

The importance of promo videos

Think lab

Stories and Science


As technology becomes more important in the lives of customers, promotional videos have risen in popularity. Those videos are known to increase click-through rates, consumer engagement, and conversion rates.

Video content is vital to business owners; 55 percent of people are watching online videos daily and spending over twice more time on video pages. No wonder 45 percent of business owners use promotional videos on their home page. Additionally, 83 percent of those businesses believe that the videos are effective for their marketing. Unlike other video content, promotional videos give you a chance to explain who you are and what you do.

For your business to stand out, you need to start using promotional videos . Promotional videos will define your brand and grab the attention of your audience. An engaging promotional video will keep the attention of your audience from start to finish.

Types of promotional videos

There are several promotional videos you can make for your business. As a small business owner, you can go for two main types of promotional video production, they are:

Product videos:

Making a product video is a good way to educate your audience about your products in a few seconds, particularly when introducing a new product or service to your clients. Product videos throw light on the vital features of your product or service through visual creation. These videos encourage your audience to go deeper into what your business is offering. The product can bring more traffic to your website and benefit your business.

Explainer videos:

This is vital in boosting your SEO and rankings in search engines. An explainer video provides accurate information about your brand and most explainer videos are more effective than long written text. With the help of these videos, you can explain more complex products and services. When explaining your products or services through explainer videos , there’s no room for inaccuracy.

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The benefits of promotional videos

Businesses can use promotional videos for various purposes on their websites to promote:

Their brand by educating visitors on its history, philanthropy, strong leadership, or some other vital aspects worth mentioning.

Their products through demonstrations, 360-degree views, and so on.

How service works to improve customers’ lives.

A new product or service that promises to have a major impact on customers.

1. Outshine the competition

Since you can get up close and personal with viewers by using promotional videos, you’ll allow them to see something – that other people in your niche have not been as transparent about. Then, when they compare you both, there’ll be no question in their minds as to whom to do business with.

2. They show a great return on investment (ROI)

Most businesses report that promotional videos provide a great return on investment for their companies. Although video production is not yet the cheapest or easiest task, it will pay off in the future. Besides, there are video editing tools online that are constantly improving and becoming more affordable for users. You can even make pretty decent videos with your smartphones.

Additionally, videos don’t have to be perfect. What matters is the content. Recent research indicates that users are mostly put off by videos that don’t clearly explain a product or service. Video quality and background design didn’t matter nearly as much.

3. Has the power of storytelling

Most people are familiar with consuming information by text online. We can all post short updates or long blog posts, ready to be viewed by millions worldwide. However, since there’s so much content on the internet, fatigue is setting in. As a result, more users turn to video content to communicate their messages, rather than text.

Videos also benefit the viewer. Viewers retain 95 percent of messages they watch in a video. However, they only retain 10 percent of the messages they read. Therefore, when you use Dubai promotional videos within your marketing strategy, you will appeal to a viewer’s sense of sight and hearing. That suits both visual and aural learners.

Keep the interest of your viewers by using the principles of storytelling in your promotional videos. Make your target customer the heroes of your story. Your business becomes the aide that helps them solve their issues. It is easier and more fun to communicate with your customers and prospects using promotional videos.

4. Builds trust

Trust is vital for conversions and sales. It would help if you aimed to build trust with your target audience. The concept of content marketing is based on trust and forming long-term relationships. Do less selling, and let viewers come to you by providing them with exciting and helpful information.

Some clients are still skeptical about buying products and services on the internet because they fear being scammed and cheated. But compelling promotional marketing videos conversationally present your products. That creates a sense of individual approach, so most consumers say that videos give them more confidence to buy a product online.

5. Google loves video content

Videos make visitors spend more time on your website. More prolonged exposure builds trust and tells search engines that your site has interesting content. You’re chances of showing up on the first page of Google if you have a video embedded on your website are 53 percent. Since Google owns YouTube, there has been a massive increase in how much videos affect search engine ranking.

Ensure you optimize your Dubai promotional videos on Youtube for SEO. Have exciting titles and descriptions. Link the video back to your website, products, and services. Tell potential customers what to do next. Explore the world of interactive promotional videos to encourage actions.

6. Videos can explain everything

If you intend to launch a new product or a service, make a video describing how it works. Ninety-eight percent of users have watched an explainer video to learn more about a product or service. In addition, most businesses have promotional videos on their homepage, explaining a product or service.

Promotional videos Bring concepts to life that no text or live video can. They are a perfect combination of entertainment, nostalgia, and simplicity. And they are efficient.

7. Videos engage even the laziest viewers

Promotional videos are great for learning, and they are also effortless to consume. Today, we have busy lives to have time to read long descriptions or go deeper into services. A modern person wants to see how the product works. A promotional video is one of the most important driving forces of using video in your content marketing. It can grab a wider audience, working on several levels – even for the laziest people. Ensure you target not only the eyes but also the ears of the potential customer.

What makes a promotional video successful?

Your promotional videos need to be brief and quickly absorbable, while still being sufficient enough to make your audience want to come back for more. They can then be easily shared on your social media platforms such as Instagram, YouTube, Facebook, and Twitter. It is advisable to use every platform to direct your viewers down the particular channels you want them to take.


Video marketing from Liwa Content Driven is getting more affordable and widespread. This growth is partly due to advances in technology and also because it’s easy to spread across the world. However, making promotional videos for your company needs creativity and knowledge of human psychology.

With the rise of social media sites, video marketing has proved it is not a flash in the promotional pan. Therefore, businesses should not miss the opportunities presented by promotional videos from Liwa Content.Driven.

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