1. Outshine the competition
Since you can get up close and personal with viewers by using promotional videos, you’ll allow them to see something – that other people in your niche have not been as transparent about. Then, when they compare you both, there’ll be no question in their minds as to whom to do business with.
2. They show a great return on investment (ROI)
Most businesses report that promotional videos provide a great return on investment for their companies. Although video production is not yet the cheapest or easiest task, it will pay off in the future. Besides, there are video editing tools online that are constantly improving and becoming more affordable for users. You can even make pretty decent videos with your smartphones.
Additionally, videos don’t have to be perfect. What matters is the content. Recent research indicates that users are mostly put off by videos that don’t clearly explain a product or service. Video quality and background design didn’t matter nearly as much.
3. Has the power of storytelling
Most people are familiar with consuming information by text online. We can all post short updates or long blog posts, ready to be viewed by millions worldwide. However, since there’s so much content on the internet, fatigue is setting in. As a result, more users turn to video content to communicate their messages, rather than text.
Videos also benefit the viewer. Viewers retain 95 percent of messages they watch in a video. However, they only retain 10 percent of the messages they read. Therefore, when you use Dubai promotional videos within your marketing strategy, you will appeal to a viewer’s sense of sight and hearing. That suits both visual and aural learners.
Keep the interest of your viewers by using the principles of storytelling in your promotional videos. Make your target customer the heroes of your story. Your business becomes the aide that helps them solve their issues. It is easier and more fun to communicate with your customers and prospects using promotional videos.
4. Builds trust
Trust is vital for conversions and sales. It would help if you aimed to build trust with your target audience. The concept of content marketing is based on trust and forming long-term relationships. Do less selling, and let viewers come to you by providing them with exciting and helpful information.
Some clients are still skeptical about buying products and services on the internet because they fear being scammed and cheated. But compelling promotional marketing videos conversationally present your products. That creates a sense of individual approach, so most consumers say that videos give them more confidence to buy a product online.
5. Google loves video content
Videos make visitors spend more time on your website. More prolonged exposure builds trust and tells search engines that your site has interesting content. You’re chances of showing up on the first page of Google if you have a video embedded on your website are 53 percent. Since Google owns YouTube, there has been a massive increase in how much videos affect search engine ranking.
Ensure you optimize your Dubai promotional videos on Youtube for SEO. Have exciting titles and descriptions. Link the video back to your website, products, and services. Tell potential customers what to do next. Explore the world of interactive promotional videos to encourage actions.
6. Videos can explain everything
If you intend to launch a new product or a service, make a video describing how it works. Ninety-eight percent of users have watched an explainer video to learn more about a product or service. In addition, most businesses have promotional videos on their homepage, explaining a product or service.
Promotional videos Bring concepts to life that no text or live video can. They are a perfect combination of entertainment, nostalgia, and simplicity. And they are efficient.
7. Videos engage even the laziest viewers
Promotional videos are great for learning, and they are also effortless to consume. Today, we have busy lives to have time to read long descriptions or go deeper into services. A modern person wants to see how the product works. A promotional video is one of the most important driving forces of using video in your content marketing. It can grab a wider audience, working on several levels – even for the laziest people. Ensure you target not only the eyes but also the ears of the potential customer.