Some campaigns are noteworthy and the industry talks about them. This section is dedicated to such work and an insight into how the campaign served the purpose that it was created.
With the start of global lockdowns, and with no scope for international and local investors to travel, Dubai CommerCity faced a never-before challenge: How to market its large new facility to these audiences.
Ever wondered how many videos you watch in a day? You may not be able to answer accurately, but there are numbers that capture the ascent of video. Like it or not, video is here to stay as the permanent fixture in today’s communication mix.
Smart Dubai is driving the vision of the Emirate on the data front. Dubai going paperless by December 2021 is already doing the rounds and is great news for environmentalists.
For decades Wired has been the go-to source for the latest and cutting-edge in technology. Whole generations have grown up relying on the magazine to demystify innovation.
What happens when the cricket-crazy meets the cricket illiterate? Tons of fun! Liwa’s videos for Homebox, strategically coinciding with the cricketing season, explore this virgin territory.
It’s rare that a corporate extends its vision beyond the brand to public life in a meaningful way. For Abu Dhabi-based IT major Injazat, Liwa helped to articulate it through a video featuring Faris Alzaabi, UAE’s first international triathlete.
The pandemic, being an unprecedented situation, has presented marketers with an equally unique communication opportunity. And Liwa, the Dubai-based content creating agency, has mastered this niche in the craft.
Challenging times are opportunities disguised as problems – and brands must act fast. Brands need to be as useful as possible by combining purpose + practicality + creativity.
Most marketers just withdraw from the scene in a crisis. But it’s well known that not doing anything can be counterproductive. Then again, most marketers are not sure about what kind of market presence they should have. For those in that confusion, Liwa has the answers.
There has been an influx of attention-grabbing public safety announcements, logos for social distancing, and now a bunch of “we’re in it together, alone together” type of campaigns – but what does a cogent response mean in practice, asks Rohit Arora.
What does ‘branded content’ mean to you? Content that serves a purpose in the consumer’s journey while letting them interact with a brand in their digital social environment is “branded content”. For branded content to be effective, it is imperative that it adds value to an individual’s perspective and experience.
Smart Dubai’s investment portal, Invest in Dubai, needed to pitch the incredible Dubai growth story to international audiences. What better than capturing it in a short, high-energy video that packs everything Dubai through inspiring frames?
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