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Media conversations

Some campaigns are noteworthy and the industry talks about them. This section is dedicated to such work and an insight into how the campaign served the purpose that it was created.

Stories and Science

  • Liwa creates VR

    Liwa Content.Driven creates VR with Dubai CommerCity

    • Campaign Middle East
    • June 12, 2021

    With the start of global lockdowns, and with no scope for international and local investors to travel, Dubai CommerCity faced a never-before challenge: How to market its large new facility to these audiences.

  • Liwa publishes eBook

    Liwa Content.Driven's eBook for video marketing

    • Liwa
    • June 12, 2021

    Ever wondered how many videos you watch in a day? You may not be able to answer accurately, but there are numbers that capture the ascent of video. Like it or not, video is here to stay as the permanent fixture in today’s communication mix.

  • Liwa creates video for Smart Dubai

    A campaign for Smart Dubai’s paperless initiative

    • Campaign Middle East
    • March 14, 2021

    Smart Dubai is driving the vision of the Emirate on the data front. Dubai going paperless by December 2021 is already doing the rounds and is great news for environmentalists.

  • Liwa celebrates technology_Wired

    Celebrating Technology for Wired - The tech journal

    • Wired
    • October 2, 2020

    For decades Wired has been the go-to source for the latest and cutting-edge in technology. Whole generations have grown up relying on the magazine to demystify innovation.

  • Liwa goes cricket crazy

    Cricket-crazy for HomeBox with an ‘Unboxing-Cricket’ series

    • Campaign Middle East
    • October 2, 2020

    What happens when the cricket-crazy meets the cricket illiterate? Tons of fun! Liwa’s videos for Homebox, strategically coinciding with the cricketing season, explore this virgin territory.

  • Liwa with Injazat

    Injazat empowers human achievement through Faris Alzaabi

    • Campaign Middle East
    • September 20, 2021

    It’s rare that a corporate extends its vision beyond the brand to public life in a meaningful way. For Abu Dhabi-based IT major Injazat, Liwa helped to articulate it through a video featuring Faris Alzaabi, UAE’s first international triathlete.

  • Liwa science+storytelling

    Science + Storytelling = Results : Communication for the pandemic

    • Campaign Middle East
    • July 10, 2021

    The pandemic, being an unprecedented situation, has presented marketers with an equally unique communication opportunity. And Liwa, the Dubai-based content creating agency, has mastered this niche in the craft.

  • Liwa 6 actionable strategy ideas

    6 actionable content strategy ideas during challenging times

    • American Marketer
    • April 26, 2020

    Challenging times are opportunities disguised as problems – and brands must act fast. Brands need to be as useful as possible by combining purpose + practicality + creativity.

  • Liwa what's your marketing response

    What’s your marketing response to Covid-19?

    • Campaign Middle East
    • April 25, 2020

    Most marketers just withdraw from the scene in a crisis. But it’s well known that not doing anything can be counterproductive. Then again, most marketers are not sure about what kind of market presence they should have. For those in that confusion, Liwa has the answers.

  • Liwa cost effective strategies

    Cost-effective strategies to navigate challenging times

    • WARC
    • April 14, 2020

    There has been an influx of attention-grabbing public safety announcements, logos for social distancing, and now a bunch of “we’re in it together, alone together” type of campaigns – but what does a cogent response mean in practice, asks Rohit Arora.

  • Liwa the new key visual

    The new key visual – by Sagar Rege

    • Campaign Middle East
    • April 14, 2020

    What does ‘branded content’ mean to you? Content that serves a purpose in the consumer’s journey while letting them interact with a brand in their digital social environment is “branded content”. For branded content to be effective, it is imperative that it adds value to an individual’s perspective and experience.

  • Liwa Dubai miracle

    Dubai miracle in 90 seconds - Invest in Dubai

    • Campaign Middle East
    • June 27, 2021

    Smart Dubai’s investment portal, Invest in Dubai, needed to pitch the incredible Dubai growth story to international audiences. What better than capturing it in a short, high-energy video that packs everything Dubai through inspiring frames?

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