As a marketing agency, you may realize that
you need unique methods of introducing your brand to the audience – in an
engaging and innovative way. Although there are conventional ways of
advertising that perfectly worked previously, those methods might be out of
Explainer videos can work great for businesses
intending to stand out from the competition and provide something unique to
their customers. Marketing videos, brief commercials, product demos,
introductory videos, trade show videos, and so on may impress prospective
customers, particularly if they are explainer videos.
What is an explainer video?
These are short marketing videos published
online to explain the products or services of a company. Explainer videos are
mostly used on a landing page, home page, or product page. Content marketers
can use explainer videos in various ways, depending on their level of
These videos have become very common because they can boost
conversion rates by as much as 144 percent. Explainer videos are usually simple, short, and engaging. They can increase
brand awareness by telling a story, enabling viewers to better understand a
product or service.
Typically, the videos are short; you can
therefore upload them on your social media accounts, making it easier for your
followers to view. The most important aspect is to understand what your
audience wants. That’s why choosing the right explainer video maker in the UAE
These short, easy-to-digest videos explain
difficult concepts in an easily-digestible manner that helps people remember
and retain the information. According to studies, humans retain up to 58
percent more information with video, compared to text content.
How to select the best explainer video maker
Each explainer video maker is unique, some
make various animation styles, and others focus on specific brands. To choose
the right explainer video maker, below are some following tips:
Ask for referrals from your colleagues and competitors
Have you heard about a company that has created unique explainer videos that you like? Research to discover more about how the company produced the video.
Go through testimonials and reviews online
Find out what their past clients have to say
about the experience of working with them. If a maker doesn’t have testimonials
or reviews online, that’s considered a red flag.
Read the portfolio of the company
Ensure that they have experience in your niche
and have great production quality. Also, their videos shouldn’t look the same.
The videos should achieve the aim of explaining the services, goods, or company
of a client.
Review your budget
There’s no need to hire the best explainer
video maker if you can’t afford their services. Ensure the proposal fits your
budget and your business marketing goals.
Why we are known as the best explainer video maker in the UAE?
An explainer video should show the business it is representing. At Liwa, we are the best explainer video maker in the UAE and people love us for several reasons.
1. We are affordable
New businesses look forward to spending their
funds efficiently. You have to select an explainer video maker that provides
their services at reasonable rates. We offer several packages and consultation
to our clients.
Just as we have done for major brands, we can
provide a solution that suits your budget; this will enable you to spend the
rest of the budget on other campaigns. Our company allows you to spend only
what you can afford to create a video with the best graphics.
2. We make use of a professional voice
Poor audio can easily ruin an explainer video.
We’ve all come across such a video – having a crackly voiceover seemingly
recorded by a novice. A video could have good quality, but the voice might not
be polished enough. Our professional delivery provides the right audio for your
Also, we deliver in less than a week, if need
be. Brands like Emirates NBD, Wired, Aster, Dubai customs, ICC, Amex, NBF, FAB,
DEWA, Sharjah Chamber of Commerce, Mashreq Bank, Hudson, and others prefer to
deal with us.
3. We use music to set the tone
It’s amazing what the right music can do. Just
as it is with videos, music can evoke various emotions, and it can set the pace
and tone of your explainer video. Our professionals understand this and have
the perfect music selection to suit various types of explainer videos.
Sometimes, as you develop a video, you might
have the perfect music in mind, but most of the time, people look for the right
track after they’re done with the video production, finding a track that fits
the mood of the video. Getting the right music is important to creating a perfect
explainer video; it’ll keep the viewers focused till the video ends.
4. We specialize in various genres
It is not every explainer video maker that can make various
kinds of videos. Those that are not experts will find it challenging to write
the script of an explainer video. We have understood the science of
storytelling through each video and created over 500 explainer videos for reputable brands like Emirates.
A photographer, for instance, has a different
photography sense and way of learning from a different photographer. It is the
same with making an animated explainer video. We have many years of experience
and can therefore produce the perfect explainer video.
5. We create unique videos
Video content can rapidly increase your numbers. To build your brand with explainer videos, you need to stand out from the competition by creating unique video content. This is why you need to hire a company that produces only original works made from scratch. They shouldn’t create videos from stock illustrations that can easily be gotten online.
We create unique explainer videos that can give your explainer videos that unique touch and a recognizable style. When you’re unique, you’ll easily stand out, and your customer will better understand the product or service you’re explaining.
Explainer videos are just storytelling; you, therefore, need a unique visual aspect. Having distinctive graphics can also be effective in engaging viewers, when used together with quality story ideas.
An explainer video maker that has made various videos over the years knows
which customers they can handle and which they can’t because of their
experience. We have worked with a lot of startups, businesses, and
professionals – this means many years of intense training.
The post-production process of an explainer
video needs more attention – from using the right background music to matching
the audio levels with the entire visual content. Because of our expertise, we
provide a final cut that properly explains your concept.
7. Top-quality style and design
The most important part of choosing an explainer videomaker is selecting one that resonates with your business, that
understands what is important for your company, and that can deliver results
that meet your brand’s expectations. This is because the video has to represent
Our design style is up-to-date because we
follow what’s trending in design around the world. We have enough experience to
give you a video that looks professional and has the right style. We are
experienced in handling reputable brands, different styles of animation,
design, and brand guideline because of our 33 years of experience.
We can easily adapt our videos to different
sizes, depending on the social media platforms and demographics. We also
combine media such as stock footage and animation to make the videos more
Types of explainer videos
Live-action explainer videos : This is a video that explains the
product or service of a business. Usually, live-action explainer videos are
best for brands that sell physical products or services that are people-oriented,
like restaurants, or consulting companies.
Animated explainer videos: The most popular explainer videos and the most preferred because it explains concepts or
services that are difficult to understand. Animated explainer videos create
room for creativity, and are easier to update in the future.
Whiteboard explainer videos; This is an explainer video in which a whiteboard is used to
hand-draw an animation and erase it. It has grown in popularity because of its
low cost, making it one of the cheapest explainer videos to make.
There are various explainer video companies in the market today. But getting the right one can be a demanding task. Our Emirates NBD case study shows how we came up with a business solution by introducing explainer videos for all their services.
Most banks, financial services, and insurance companies are using our services at Liwa to make explainer videos because we are the best in the region. Explainer videos show what brands can do for their customers and we have a great understanding of how to do it.
SMEs also can use these videos because they are cost-effective and can explain their offering in an easy-to-grasp manner.