Video predictions - what does the future hold for video?
Predication for video as a marketing tool
As technology and digital habits advance,
video predictions and usage have increased in 2020 and are expected to continue
In 2021. As we get ready for 2022, industry experts have put together a video
marketing trend to help brands optimize their digital marketing strategies to
convert more leads through videos.
The growth of online videos is partly because of their
multichannel nature. Customers today prefer to consume videos on various
devices, including their smartphones. Therefore, it’s not surprising that 99 percent of video marketers plan to take advantage of video
predictions for 2021 and continue using this format, and 95 percent intend to
increase their video investments.
Against this backdrop, you’re in the right
place to find out the latest video predictions for 2022 and recommended
marketing training to help hone your strategy. You can barely go online without
seeing a video about one thing or another, particularly when you’re on a social
media platform such as Twitter, Facebook, or Instagram – so there needs to be a
method to the madness.
Videos are a great way of sharing the message
of your business and engaging your customers and prospects. But where are they
headed in 2022? Based on predictions, videos will gain traction as one of the
most efficient and widely used marketing tools for businesses.
Any wonder video marketing is getting bigger? Today, there’s a
regular demand for video content. It is predicted that by 2022, 80 percent of the world’s internet traffic will be from video
content. You can’t ignore this number, especially if you intend to branch out
into video marketing. To make a success out of it, you must stay on top of the
predictions for 2021.
Video predictions for 2021
1. We will have more than 1.9 Billion internet video users by 2022
If you are easily impressed by numbers, this one will sweep you
off your feet! According to experts, there’ll be about 1.9 billion online video users in 2022. It is, therefore,
important to invest in video marketing.
Also remember that by 2022, we will have more than 4.6[VL1] billion global internet users. It means
that just over 40 percent of the internet will watch online video content in
2. Explainer videos will become shorter and popular
In the previous year, 68 percent of consumers preferred to learn
about a new product through a short explainer video – which is higher in demand
than text-based content, infographics, or other communication methods. Even
though the video is unlikely to replace text completely, it’s likely to be the
the preferred way to transmit and receive knowledge – in 2021 and beyond.
3. People will spend 100 minutes daily watching online videos in 2022
As more brands are looking to use videos,
consumers are now watching more videos than ever before. Based on predictions,
the average person will spend 100 minutes every day watching online videos in
2022. It is a 19 percent increase compared to daily viewing minutes in 2019, at
According to Jonathan Barnard, Head of
Forecasting at Zenith, “The consumption of online video is overgrowing, and the
the average person will spend half as much time viewing online videos as they spend
viewing conventional television this year. This fast-expanding supply of
audiences are fuelling rapid growth in demand from advertisers, making online
video the fastest-growing digital channel by advertising expenditure.”
4. An increase in the number of shoppable videos
Social media marketing is probably the
essential e-commerce trend in recent years. Created to keep up with the on-demand
economy today, it has made transactions between vendors and consumers simplest
and faster. But it needs a lot of businesses to change how they create content
for social media.
Online shoppable videos will allow social
media customers to shop on the spot. With these, they’ll no longer have to
locate the product they want to buy manually. All they need to do is click on
the effect on the video they wish to, and they’ll be automatically redirected
to the checkout page. You can, therefore, shorten the customer’s journey and
speed up conversions.
5. User-generated videos
These videos are authentic, trustworthy, and
fun! Additionally, they cut through the noise in a cluttered digital
environment. 70 percent of consumers trust other customers’ opinions, while
just 25 percent trust digital advertising. And, it’s now easier to review and
research the views of customers.
Our world today has instant access and many
options for how to express ourselves. Users tweet their feelings, share their
images online, post on Facebook, and upload millions of pins per day. If a
customer has an opinion, it’ll be accessible to the whole internet community
To succeed in 2022, apply market research and
reputation management through social listening. Use strategic governance,
relevant content, conversations, blogs, forums, and social media platforms to
give insight into customer engagement, collaboration, and new product
6. Live video will account for 13 percent of traffic by 2022
Instagram Stories, Facebook Stories, and
Snapchat is great for giving people intimate glimpses or short, personal
glances of what a business is up to. They are so awesome for creative tools.
The exciting thing about these videos is that they’re only up for a day, so
that gives them a real-time feel. It also provides an opportunity for marketers
to create ads that are focused on time-sensitive promotions.
Both Facebook and Instagram stories took advantage of the fear
of missing out on that most people experience. It encourages users to interact
faster with content and checks in more often. On WhatsApp, 450 million users click on the story feature every day. Video
producers may expand on this trend in 2021 and create this kind of video.
7. More than 80 percent of all traffic will consist of video by 2022
Search engines such as Google love video
content because they see them as high-quality content. Therefore, using videos
in various types of content and on your main web pages can work wonders for the
SEO of your brand. But remember to optimize the videos properly. You can do
this by incorporating the appropriate keywords, a good Meta description, and a
8. Live videos will get more popular in 2021
You can easily record a video on a phone or
webcam, and such videos can appear more authentic than edited videos. Looking
at someone speak into a camera can be captivating, and the experience will be
Because live videos are not expensive to make,
and we now have more video calling apps in 2020. It will remain a huge trend in
2022, mixed with more focus on influencer marketing and social proof.
9. More interactive videos
The expectations of customers are now higher.
Gone are the days when all you need to have a loyal audience is to provide
adequate services and offer quality products. Today, customers move towards
brands that can give them unique, tech-forward experiences. 75 percent of
consumers expect companies to leverage new technologies to create better
experiences for them.
One of the emerging trends of 2021 that can solve this is an
interactive video. The growth of augmented virtual reality[sr4] [VL5] technologies has made the process of
creating these videos easier. More than 50 percent of video marketers are now
using interactive video. Experts even predict that this number will increase by
10. More marketers will use educational videos in 2022
Videos are great learning tools. They touch
both auditory and visual senses, making it easy for brands to produce useful
and compelling how-to tutorials, lectures, and simulations. You can leverage
this for your marketing campaigns to effectively attract more leads.
We are now living in a generation of
advertisement overload. Whether on the TV, internet or while commuting to work,
ads are everywhere. Not only are the number of ads too much, but they can also
appear intrusive and slow down the loading time of your web page. No wonder
consumers are blocking ads wherever they can; about 47 percent of internet
users now use ad-blocking applications
As a business owner, you
can prevent this by creating engaging and educational content. They are not
ads. As long as you diligently use SEO, your content will get noticed. This
kind of video is created to educate and not to sell. Therefore, if your video
is interesting, you’ll get more leads.