2021 video marketing strategy
Why this is critical for business success?
In our world today, it is important to find
unique ways to make your product or service stand out from your competitors
looking for the attention of your prospect. Although video marketing is a
concept that has been around for a while now, it is proving to be an effective
part of marketing techniques.
When you spend some time online today, you’ll
notice tons of ads from brands, both big and small. You’ll also see that most
of the ads are videos, with short clips and longer campaigns spanning across
various sectors. Whether you’re a business owner or an entrepreneur, you cannot
afford to miss out on this opportunity.
Video marketing has evolved over the years,
and marketing platforms are growing with it. Social media platforms such as
Instagram and Facebook made prioritized video content, and 81 percent of brands
followed their lead to use more videos in their marketing strategies.
Gone are the days when you have to limit the number of videos in
your marketing campaign to one or two costly video ads per year. Videos are
vital to marketing in this modern age – it does it all. Whether you want to
create brand awareness, have more conversions, or get more engagements, there’s
a video for each stage of the marketing funnel.
Most people are already ready for 2021 because
2020 has been a difficult year. We all wish we could forget it, but it will
always be in our minds. From a business point, it was difficult to be a small
business owner; only around 50 percent of businesses made it to the five-year
mark. And that’s without factoring in coronavirus pandemic.
When we factor in the COVID-19 pandemic, 76 percent of brands have been affected negatively
Also, 2020 has been a good year for video marketing,
with 81 percent of businesses implementing a video
marketing strategy this year, a 63 percent increase over last year. This number
is expected to increase in 2021.
Video marketing is expected to make up 82 percent of internet traffic in 2021; the upward
trends are therefore not leaving anytime soon.
Videos drive a 157 percent increase in organic search engine
results when used in a website, and 64 percent of customers report that video
directly influenced their buying decision
If you are yet to use videos in your marketing
strategies, now is the time. By 2021, videos will represent most of the
internet traffic – this means that any business that doesn’t jump on board will
be left behind.
What is video marketing?
Video marketing is simply the method of
incorporating videos into the marketing campaigns and strategy of your
business. You can use it to engage with customers, brand awareness, introduce
new products and services, and so on.
The video has to have a particular content
strategy to help a business get more clients, by having a specific goal in
mind. Just as it is vital to corporate videos for marketing purposes, you also
need to know the kind of content to make, and where to put the content.
Video content is quickly advancing. Today,
YouTube is the second biggest search engine globally, right after Google.
YouTube has about 2 billion monthly users – a very large number. That’s almost
30 percent of all internet users, watching about 1 billion hours of video
Why do Businesses need Video Marketing Strategy in 2021?
Video content might seem intimidating if
you’ve never used it for marketing. You may even doubt if it’s worth you
investing your energy, time, and money. The simple answer is yes! Videos are
not an option anymore, they are mandatory if you want to remain competitive and
experience real growth in your business.
1. Video content is engaging
A video can caption the attention of viewers
and hold their interest in a way that other kinds of content can’t. It combines
the strength of sound, visual elements, and sometimes text to entertain and
inform viewers. Video content is visual storytelling that can help an audience
learn by breaking down an idea into a format that is easy to understand.
Whether you’re explaining a concept, giving
consumers a look behind the scenes of your brand, or introducing a new product
or service, there’s no better way to engage your customers and prospects than
with a video.
2. Video builds trust and credibility
Customers are more likely to patronize a
business after watching a video. What triggers this is trust. Videos can
connect you and your viewers in a more personal manner compared to other forms
of content marketing. With video content, an audience will get to know you and
like you, and when they do, they’ll eventually trust you. And people only do
business with brands they like, know, and trust.
A great way to create a personality for your
business is by using videos. It’ll enable you to connect with your viewers and
earn their trust. 90 percent of users say that product videos help them in
making a buying decision. The more videos you have to help educate your
clients, the more you will earn their trust.
A video is a powerful form of content because
it can evoke emotions, unlike any other form of marketing. Videos allow you to
use things such as facial expressions, tone of voice, and emotional music to
your advantage. You can’t do that with a blog post. Your viewers may not
respond to an emotionally impactful video immediately, but they’ll likely
remember it and think of your video when they need the product or service.
3. Videos help boost SEO
If you optimize your video content for search engines, they can generate
organic traffic to your website. This means using the proper platform for your
videos, making an engaging thumbnail, ensuring it is on a relevant and SEO
optimized page and coming up with eye-catching titles and descriptions.
As you upload your video to YouTube, include
links on your website. This is another way that videos can help bring people to
your homepage. However, avoid using a lot of links or ads in your videos
because if the viewer feels like they’re being hassled, they’ll not enjoy your
4. Keep up with the times
Video marketing is a modern means of promoting
your business. Customers and prospects love businesses that are up-to-date
because it means that they are making efforts to remain relevant to the modern
Additionally, video content doesn’t have to be conventional.
With new technologies such as live video, stories on Facebook and Instagram,
video filters, and so on, you no longer have to create simple narratives. You
can explore other options such as virtual reality as an immersive video experience,
with 64 percent of marketers saying that the strategy
has been successful for them.
5. More conversions
This is perhaps the biggest benefit of using videos as a
marketing strategy in 2021. Video can increase your conversions. According to to
recent research, 71 percent marketers, state that video conversion
rates outperform other marketing strategies.
Video marketing can also bring direct sales to a business
because it helps explain things better. Further research indicates that 74
percent of users who watched an explainer video about a product bought it.
There is no doubt that video content is here to stay, and for a business to
remain competitive and relevant in 2021, it has to incorporate video into their
content marketing strategy.
Video content is growing in scope and you’re only
limited by your imagination. There are various opportunities for you to select
from – from making how-to videos to using social media platforms such as
Facebook or Instagram live.
Video marketing isn’t only for big companies
anymore; every business owner should get on board with it because it will help
you to compete on increasingly growing platforms, as long as you ensure your
videos are unique and stand out. At Liwa, we help business owners create unique
videos that can help businesses achieve their goals.