Video marketing strategy

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2021 video marketing strategy

Why this is critical for business success?

In our world today, it is important to find unique ways to make your product or service stand out from your competitors looking for the attention of your prospect. Although video marketing is a concept that has been around for a while now, it is proving to be an effective part of marketing techniques.

When you spend some time online today, you’ll notice tons of ads from brands, both big and small. You’ll also see that most of the ads are videos, with short clips and longer campaigns spanning across various sectors. Whether you’re a business owner or an entrepreneur, you cannot afford to miss out on this opportunity.

Video marketing has evolved over the years, and marketing platforms are growing with it. Social media platforms such as Instagram and Facebook made prioritized video content, and 81 percent of brands followed their lead to use more videos in their marketing strategies.

Gone are the days when you have to limit the number of videos in your marketing campaign to one or two costly video ads per year. Videos are vital to marketing in this modern age – it does it all. Whether you want to create brand awareness, have more conversions, or get more engagements, there’s a video for each stage of the marketing funnel.

Some stats

  • Most people are already ready for 2021 because 2020 has been a difficult year. We all wish we could forget it, but it will always be in our minds. From a business point, it was difficult to be a small business owner; only around 50 percent of businesses made it to the five-year mark. And that’s without factoring in coronavirus pandemic.

  • When we factor in the COVID-19 pandemic, 76 percent of brands have been affected negatively

  • Also, 2020 has been a good year for video marketing, with 81 percent of businesses implementing a video marketing strategy this year, a 63 percent increase over last year. This number is expected to increase in 2021.

  • Video marketing is expected to make up 82 percent of internet traffic in 2021; the upward trends are therefore not leaving anytime soon.

  • Videos drive a 157 percent increase in organic search engine results when used in a website, and 64 percent of customers report that video directly influenced their buying decision .

If you are yet to use videos in your marketing strategies, now is the time. By 2021, videos will represent most of the internet traffic – this means that any business that doesn’t jump on board will be left behind.

What is video marketing?

Video marketing is simply the method of incorporating videos into the marketing campaigns and strategy of your business. You can use it to engage with customers, brand awareness, introduce new products and services, and so on.

The video has to have a particular content strategy to help a business get more clients, by having a specific goal in mind. Just as it is vital to corporate videos for marketing purposes, you also need to know the kind of content to make, and where to put the content.

Video content is quickly advancing. Today, YouTube is the second biggest search engine globally, right after Google. YouTube has about 2 billion monthly users – a very large number. That’s almost 30 percent of all internet users, watching about 1 billion hours of video daily.

Why do Businesses need Video Marketing Strategy in 2021?

Video content might seem intimidating if you’ve never used it for marketing. You may even doubt if it’s worth you investing your energy, time, and money. The simple answer is yes! Videos are not an option anymore, they are mandatory if you want to remain competitive and experience real growth in your business.

1. Video content is engaging

A video can caption the attention of viewers and hold their interest in a way that other kinds of content can’t. It combines the strength of sound, visual elements, and sometimes text to entertain and inform viewers. Video content is visual storytelling that can help an audience learn by breaking down an idea into a format that is easy to understand.

Whether you’re explaining a concept, giving consumers a look behind the scenes of your brand, or introducing a new product or service, there’s no better way to engage your customers and prospects than with a video.

2. Video builds trust and credibility

Customers are more likely to patronize a business after watching a video. What triggers this is trust. Videos can connect you and your viewers in a more personal manner compared to other forms of content marketing. With video content, an audience will get to know you and like you, and when they do, they’ll eventually trust you. And people only do business with brands they like, know, and trust.

A great way to create a personality for your business is by using videos. It’ll enable you to connect with your viewers and earn their trust. 90 percent of users say that product videos help them in making a buying decision. The more videos you have to help educate your clients, the more you will earn their trust.

A video is a powerful form of content because it can evoke emotions, unlike any other form of marketing. Videos allow you to use things such as facial expressions, tone of voice, and emotional music to your advantage. You can’t do that with a blog post. Your viewers may not respond to an emotionally impactful video immediately, but they’ll likely remember it and think of your video when they need the product or service.

3. Videos help boost SEO

If you optimize your video content for search engines, they can generate organic traffic to your website. This means using the proper platform for your videos, making an engaging thumbnail, ensuring it is on a relevant and SEO optimized page and coming up with eye-catching titles and descriptions.

As you upload your video to YouTube, include links on your website. This is another way that videos can help bring people to your homepage. However, avoid using a lot of links or ads in your videos because if the viewer feels like they’re being hassled, they’ll not enjoy your marketing attempts.

4. Keep up with the times

Video marketing is a modern means of promoting your business. Customers and prospects love businesses that are up-to-date because it means that they are making efforts to remain relevant to the modern culture.

Additionally, video content doesn’t have to be conventional. With new technologies such as live video, stories on Facebook and Instagram, video filters, and so on, you no longer have to create simple narratives. You can explore other options such as virtual reality as an immersive video experience, with 64 percent of marketers saying that the strategy has been successful for them.

5. More conversions

This is perhaps the biggest benefit of using videos as a marketing strategy in 2021. Video can increase your conversions. According to to recent research, 71 percent marketers, state that video conversion rates outperform other marketing strategies.

Video marketing can also bring direct sales to a business because it helps explain things better. Further research indicates that 74 percent of users who watched an explainer video about a product bought it. There is no doubt that video content is here to stay, and for a business to remain competitive and relevant in 2021, it has to incorporate video into their content marketing strategy.


Video content is growing in scope and you’re only limited by your imagination. There are various opportunities for you to select from – from making how-to videos to using social media platforms such as Facebook or Instagram live.

Video marketing isn’t only for big companies anymore; every business owner should get on board with it because it will help you to compete on increasingly growing platforms, as long as you ensure your videos are unique and stand out. At Liwa, we help business owners create unique videos that can help businesses achieve their goals.

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