Social media content

Social media video content

Think lab

Stories and Science


How to create high-quality social media videos

Making social media videos can be more challenging than designing a photo or writing a blog post. However, it is not as hard as you imagine. Below is how you can create high-quality social media videos easily:

1. Have a video strategy

For those on a budget, a strategy is very important. Having the right strategy will guide you through the process and prevent you from overspending by helping you remain focused.

In addition to this, a video marketing strategy can help you create more professional videos. Because you’re creating videos on a budget doesn’t mean they have to look shoddy.

To have an effective video strategy, you need to have some important elements, which are:

  • A budget for social media videos.

  • An ideal audience on your social media channels.

  • Aims of sharing the videos.

  • The frequency of sharing videos on your channels.

  • The kind of videos you’ll be making according to your aims.

2. Make use of the right tools

Using the right tools such as a good video maker and editor tool will help you bypass the stress of shooting videos yourself. And even if you do shoot videos, these tools can help you in the editing process. Most video tools provide different templates that can easily be customizable to suit the image and message of your company.

Various tools can provide a great video template library that you can edit to make social media videos for your business. They enable you to search for relevant templates using specific keywords and phrases.

These tools allow users to upload and edit videos until they get the desired output. You can also include text captions and call to action to your videos which is a vital part of video content marketing.

3. Your story should be compelling

A storyline that is thoughtful and invokes powerful emotions in viewers is vital to having a successful social media video. Stories are necessary because they awaken deep emotions in listeners, and that’s exactly what you should do with your followers.

According to studies, great stories release oxytocin, which is a chemical that causes a bonding experience. This is exactly what you should aim to get with your audience. When you create a strong connection with your followers, everything will come naturally.

For your business to achieve great results with social media videos, have the right storytelling technique. This will take your videos to a next level and give your business better results.


4. Use the right video orientation

As you shoot your video, there are different orientations you can choose from – portrait, landscape, square, or full screen. Every orientation has its benefits, depending on the kind of video you’re making and the platform it’ll be published and shared.

For instance, if you have an audience that uses both desktop and mobile, you can use square orientation because it looks good on both. On the other hand, it is best to use a portrait format if most of your viewers are watching on a mobile device.

5. Use the right soundtrack

If your followers prefer to watch videos with the sound on, you need to keep them engaged with the right background music. There are various royalty-free music websites you can get good soundtracks from, especially if you’re on a budget.

If your video content is specifically for Facebook, you can get free tracks and sound effects from Facebook Sound. It is best to use music that doesn’t have lyrics to avoid distracting your audience.

Even though it is important to get a soundtrack that fits your video, you also need to optimize the content for silent viewing because 85 percent of people watch videos on Facebook without sound.

6. Include subtitles

Subtitles can make a huge difference in getting high-quality video content – and not only for the foreign viewers having a different language from yours or people having hearing difficulty. Of course, such people will always be a part of your audience, but subtitles will be beneficial to your native audience.

One advantage of including subtitles is that they make the video easier to consume and understand. You’ll also get more appreciation from all the non-native English speakers and users that have a hearing impairment. Another benefit of subtitles is related to the way videos autoplay on social media channels.

For instance, some channels automatically begin videos on mute; you’ll be unable to grab the attention of an audience with powerful words unless they turn the sound on. Subtitles will help you pass your message, whether the sound of the video is on or off.

7. Keep things simple

As you share your video content on social media, nobody is expecting your production to be like that of a top movie. Most viewers just want to watch a video that gives them some value and looks great.

No matter your message, always ensure that your videos are as clear as possible. This is why you need to be aware of your message before you create your video. Do you want to increase brand awareness, introduce a new product, or show a case study? Always find the simplest way of communicating your message.

8. Focus on the video quality

Remember that quality is more important than quantity. Just as it is important to capture the attention of your audience, keeping it is also very important.

Your audience should fully consume your video content, and you can do this by creating a social media video that’s packed with quality content. You cannot go viral with low-quality content, so, you need to focus on this step.

Quality doesn’t only have to do with the video, it’s also about your overall message, wit, and purpose. Social media has shown us that videos can be fun, simple, and high-quality.


High-quality content can help you achieve your business objectives and increase engagement. This is why it is important to learn how to use it correctly. There are tons of social media posts every minute, and that number is rising. Due to this, it has become more difficult to grab attention and hold it.

It can be challenging when you have a limited budget, however, at Liwa, we have the right tools and strategies to create videos that meet the expectations of your audience, and convince them to take action.

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