1. Rank higher in search engines
Content marketing has been proven to be one of
the most effective ways of driving traffic to your website. Whether it’s
through social media content, white papers, articles, or emails, the content
you create shows what your business offers and who you are.
When potential customers search for answers to
questions on search engines, your company will show up through keywords or
phrases that match what they’re searching for. You need to create targeted
content that answers those questions and regularly draws leads to your web
Content marketing can be effective without a
sales pitch as the driving force. It’s about creating content that answers your
audience’s questions and gives them valuable information about how your
products and services can meet their needs.
2. Powerful communication tool
Videos are powerful communication tools, and they have been
effective for content marketing strategies. As you create content on your blog
or website, consider other ways it can be used to generate new leads.
Successful B2B marketers use social media
channels such as Instagram, LinkedIn, Facebook, and Twitter, to share
meaningful content with their audience.
If you have an awesome infographic on your website, share it on platforms such as Pinterest or Instagram.
If you have a long “how-to” guide on your website, make it into a presentation format and post it to SlideShare.
Doing these over time will increase your
social following and give you more avenues to have valuable conversations.
High-quality content can attract more people
to follow your social media pages. People don’t follow brands that are
constantly trying to sell. They follow brands that give value. That’s why most
B2B marketers make social media a significant tool in their content marketing strategy.
3. Research to support the SEO ranking
Content and SEO are connected. Content
marketing helps your B2B SEO by helping you rank for essential phrases and
keywords, building links; adding more mentions and citations of your brand, and
showing your thought leadership – so search engines rank you better.
4. Better ROI
Most times, your product or service is
competing with other brands. Providing informative and detailed content can
help you convince your audience to make your service their priority. This will
improve your ROI.
You can use these approaches to generate awareness among
For stakeholders: Paint a bigger picture and make them understand how your business will impact them.
Contrast and suggest: Compare and contrast the current business system with the new ones.
Case study: This is an effective way of telling what exactly the customers are looking for. To attract them, you need to provide detailed content about how your product will fix their problem(s).
5. Increases customer loyalty
By creating valuable content for the right audience at the right
time, you’ll show them that you’re listening to their needs, which makes them
happy. This regular production of quality content also helps keep your
customers engaged with you, which inevitably increases your conversion
If you want your audiences
to have a strong brand affinity for you, they need more from your business than
just products and services. They have to love what you provide and be willing
to tell their friends, family, and coworkers about you Creating rich content is
essential to building this kind of B2B customer loyalty where customers will
gladly vouch for you
6. Fend off the competition
Creating high-quality content based on your business’s most competitive
keywords can help you outrank the websites of your competitors on search
engines. A well-planned content marketing strategy can help you create enough
content that you can dominate the online space for your
specific search phrases. For instance, if one of your products already ranks on
the first page of organic search, you can take over the remaining page with
blogs, white papers, and landing pages so that your competitors have little
showing on the page.
7. Help customers to evaluate what you’re offering
Buyers quickly go through the websites to determine if they’ll
patronize you or not. As they have a long list of sellers, they have so many reasons to eliminate you and focus
on other brands. But if your contents are precise and relevant, it will
convince B2B buyers to patronize your brand.
Write a short description that resonates
with their needs by:
Creating a brief value proposition about the main product followed by a problem that it solves.
Linking each criterion with product or service and how it matches the requirements of the buyer.
Offering an in-depth understanding of how your product/service fits each criterion.
8. Learn more about your customers
The more content you make, the more you’ll
learn about your audience’s interests and find ways to serve them better.
Although this depends on you creating time to
look at your analytics and go into the data, the information here can be
You can use the data to create more topics,
find new keywords, explore when people want to get information, what they love
sharing, and so on. But if you’re not creating, you won’t have access to
ongoing data to use.
B2B marketing can seem daunting; however, it
doesn’t have to be so different from B2C as long as you know your audience’s
needs and the answers to their questions.
Remaining at the top of recent content trends is one of the best
ways to make the most of your B2B marketing in 2021. At Liwa, we provide B2B content marketing solutions to businesses.
Your remote working team can be educated with animated and
infographics videos and help to introduce your brand. You can explain your
brand image with different kinds of videos such as animated, infographics,
stock footage, and live-action videos.
Also, educational videos help explain complicated information by infographics. Your
company’s corporate video shows the culture and image of the company. In less than
two minutes, you can showcase all the services and image of the company. Do
access Liwa’s eBook for additional information on how to
make videos work harder for you in 2021.
Written by: Joshua Gyang &