For decades Wired has been the go-to source for the latest and cutting-edge in technology. Whole generations have grown up relying on the magazine to demystify innovation. So how’s the brand reinventing
What happens when the cricket-crazy meets the cricket illiterate? Tons of fun! Liwa’s videos for Homebox, strategically coinciding with the cricketing season, explore this virgin territory. The region,
https://campaignme.com/liwa-with-injazat-empower-human-achievement-featuring-faris-alzaabi/ It’s rare that a corporate extends its vision beyond the brand to public life in a meaningful way. For Abu
https://campaignme.com/science-storytelling-results-liwas-efficacy-formula-for-covid-19-communication/ The pandemic, being an unprecedented situation, has presented marketers with an equally
By Rohit Arora Challenging times are opportunity disguised as problems – and brands must act fast. Brands need to be as useful as possible by combining purpose + practicality + creativity. But should
If your answer is none, here are five things you can actually do – courtesy Liwa Most marketers just withdraw from the scene in a crisis. But it’s well known that not doing anything can be counterproductive.