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Shantesh Row

"A mind is like a parachute. It doesn't work if it isn't open." – Frank ZappaOctober 31, 2023

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What would you be if you were not a Creative Director?

Definitely a Chef. I’m quite a decent cook and love cooking, both as a passion, as well as a way to keep my creative juices flowing. I can whip up a variety of dishes - from Indian to Thai, Chinese to Italian, Continental to Malay. And I’m also a huge foodie. In fact, I mostly travel to try different cuisines. I’d love to pursue starting a restaurant once I retire (ok ok, not in the very near future since I’m still enjoying advertising.)

What’s the best part of your work? And the worst part?

The best part is that I get to work on such diverse clients, brands, products and briefs. There’s never a dull day and no two days are different. The worst part? The managing of deadlines and expectations. However experienced or agile you may be, there are always days you hit a wall.

If you get one hour to do whatever you like, what would that be?

Bowl off spin for 30 minutes to Virat Kohli. Bat against Jasprit Bumrah for the next 30 minutes. Huge cricket fan and a bigger fan of both these players.

Who is the superhero/mythological/fictitious character that you think best represents you? And why?

Hercule Poirot. I’m a very curious person, always searching for clues and answers. Also love murder mysteries and thrillers. So I think I would make a good detective and Agatha Christie’s famous creation really resonates with me.

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