Sagar Rege

I’d either be a consultant or a shrink. I have a very analytical mind that stems from lateral thinking. I love taking time to understand the human mind and the extent to which people will go to, to do what they are compelled by.

The best part about what I do is being able to understand how different businesses work. Their challenges, revenue models, and how various people find joy (or not) in certain clinical tasks they perform. From understanding how a healthcare institution works, to a kid's play area – every journey is as interesting.

The hardest part of what we do is to show value each time to a client. The business is always on the verge of becoming commoditized and we are in the constant struggle to show brands how we are not a factory but a think tank. Advertising and marketing have changed and we have been adapting faster than others, remaining true to our promise.

Flip through a book of paintings or other art forms that help me understand the inspiration, drive, and context of creating that piece. I love to visit art galleries; I find them meditative and calming while setting the historical and cultural context to the journey.

I am extremely proud of the fact that we have as a team managed to create an agency that is unconventional yet extremely relevant to today’s times and the demands of the communication business. We are agile, imaginative and execution agnostic. Advertising is a thing of the past – entertaining or edutaining audiences is in and we do just that. We are consumer advocates.