Rawan Kassem

“Luck is what happens when preparation meets opportunity” - SenecaFebruary 8, 2022

Stories and Science



What would you be if you were not a Copywriter?

An interpreter. My passion for language is unmatched, I speak 3 languages other than my mother tongue, and the 4th is in progress.

And why are you a Copywriter?

As a bookworm, I have always found writing a fascinating way of communicating ideas, feelings, and experiences! I believe in the power of words, and I wanted to master this power.

What’s the best part of your work? And the worst part?

The best part: When I turn a complex idea into compelling content that conveys the message and evokes feelings, especially if it’s educational content. Also, when I manage to translate between languages with no compromise on the original meaning. The worst part: When I have to abide by limitations on the creative process for some projects and of course, tight deadlines!

Tell us a little about your work process.

Extensive research is my best friend. Everything I do starts with research, and I mean not just writing – everything...

Who is the superhero/ mythological/ fictitious character that you think best represents you? And why?

Mulan from the Chinese folk story resonates with me. Because she leads from the heart, pursues what she wants, and believes in herself even when everyone thinks she’s crazy or weird. She always finds the courage to chase her cause.

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