I would be a travel blogger, helping people see this beautiful world through my lens. I would have liked to help people plan their trips within their expectations and requirements.
What would you be if you were not an Account Director?
If you get one hour to do whatever you like, what would that be?
I would cook a warm meal for myself or my family. Cooking rejuvenates me and helps calm my nerves. It’s my form of post-work meditation. I can cook at least 1 dish from 35 different cultures.
What is the most unexpected place you have sent an email from?
The most unexpected would be on a cruise in Antarctica. I connected to the internet for a couple of minutes to check a few emails. In more recent times, work has got me answering zoom calls and emails from the loo! Hehe, just kidding. Or not.
Show us or tell us about a project/piece of work you’re most proud of.
During my initial days at Liwa, I got to work on an amazing product campaign for Emirates NBD, the region’s largest bank. The product was called Shake n Save. It was a fintech innovation program where people could save by just shaking their phones. We conceptualized and produced a music video to launch the product and it went viral. If you’re an advertiser, you know the kind of butterflies a viral campaign gives! We also went on to win awards for the same campaign - Effies, Lynx, and Midas. It’s a piece of work I will always be proud of!
Give us a guided tour of your work desk.
Due to my busy work schedule, I never realized what a beautiful home I had curated for myself. Thanks to the pandemic and working remotely I got to enjoy the best part of my home – the balcony! This safe haven gave me fresh air during quarantine, helped me crack strategic projects, inspired me, and kept me driven. I will continue to enjoy this spot for the most part of the good-weather months.
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