Nikolina Popovic

“The listener is the midwife in the difficult birth of the word.” - Mesa SelimovicMarch 8, 2022

Stories and Science



What would you be if you were not a Creative Director?

Around the same time that I developed an interest in visual arts, I started skiing as well. It was quite different from sitting with a sheet of paper and colors but it gave me great satisfaction. The combination of the cold breeze, surrounding natural beauty, and adrenalin was gravely liberating. My hidden dream – becoming a professional skier.

And why are you a Creative Director?

My love for visual arts is unmatched. Given this passion, studying design was the natural choice. There was never any other choice or any doubt.

If you get one hour to do whatever you like, what would that be?

Many years ago, I started learning Arabic calligraphy.

Absolutely fascinated by its strokes, forms, and flowing lines, I was attempting to understand its nuances. In order to do this, I first needed to master the language itself. So if I got an hour to do whatever I like, I would invest it in learning Arabic.

Who is the fictitious character that you think best represents you? And why?

Whether it be her name or symbolism, I’d choose to be Nike, Goddess of victory; victory across fields – art, music, and athletics. Often portrayed by wings in Greek art – Winged Victory.

My son Viktor was named after her Roman equivalent, Victoria.

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