Because my degree demanded so! :P
Just kidding, I’ve always been fascinated by storytelling in advertising. Even as a kid, I would watch ads attentively, mentally reworking them to improve their impact. One campaign that truly stuck with me was Surf Excel’s 'Daag Achhe Hain'. Its storytelling was so powerful that it sparked my keen interest in creating meaningful, high-impact campaigns. Ever since, it’s been my dream to be part of campaigns that resonate just as deeply.
It starts structured, - neat lists, clear priorities, everything in order. And then suddenly reality kicks in, and I’m juggling tasks like a circus act. But hey, the show always goes on. :P
I had the opportunity to work on the ‘Tap to Pay with Visa. Just Like That" campaign, which was built on the insight that consumers crave simplicity and speed, especially when it comes to payments. With COVID-19 on the horizon at the time, this campaign became pivotal for Visa as it highlighted the importance of contactless payments in a world that was quickly shifting toward safer, touch-free transactions. It was a proud moment to be part of a campaign that not only resonated with the evolving needs of consumers but also played a key role in accelerating the adoption of contactless payment methods.
Spider-Man: Cause I’m always juggling responsibilities, thinking on my feet, and occasionally making life harder with overcommitment.
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