Karim Ghoneim

"Don't follow a path...create a trail"October 31, 2023

Stories and Science



What would you be if you were not an Account Director?

I would be a chef with my own small kitchen.

And why are you an Account Director?

There is a certain charm in finding the right to communicate to the mass community.

Tell us a little about your work process.

As I said earlier, it is all about building the relations. Building a strong relation with the client is one, but also with your colleagues. Without them there is no building a relation with the client.

How has your work changed in recent times and how have you adapted to it?

Having to adapt to a completely new work profile and environment after getting comfortable for 13 years is a challenge. But adapting and learning the new process is very exciting.

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