Profile
Spotlight

Karim Ghoneim

"Don't follow a path...create a trail"October 31, 2023

Stories and Science

Article

Team

What would you be if you were not an Account Director?

I would be a chef with my own small kitchen.

And why are you an Account Director?

There is a certain charm in finding the right to communicate to the mass community.

Tell us a little about your work process.

As I said earlier, it is all about building the relations. Building a strong relation with the client is one, but also with your colleagues. Without them there is no building a relation with the client.

How has your work changed in recent times and how have you adapted to it?

Having to adapt to a completely new work profile and environment after getting comfortable for 13 years is a challenge. But adapting and learning the new process is very exciting.

Want our story updates
right into you inbox

By clicking send you'll receive occasional emails from Liwa. You always have the choice to unsubscribe within every email you receive.