Case study

VR with intelligence

Dubai CommerCity
main image Commercity

Stories and Science


Dubai has 30+ free zones and Dubai CommerCity was the newest on the block with a very unique positioning targeting e-commerce. Pandemic threatened the momentum. Liwa created an immersive VR experience for the under-construction site, so no leads get unattended, but also added intelligence for the sales team to do a better pitch.


Dubai CommerCity (DCC) is positioned as a unique e-commerce ecosystem for global and regional brands to help them set up and operate their e-commerce business in the region.

Spanning 2.1 million square feet with a nearly $1 billion investment, this “e-commerce ecosystem” was split into three interconnected clusters with state-of-the-art technology - Business, Logistics, and Social.

This gave an ideal opportunity for major regional and international manufacturers and e-commerce players to store their goods, products, and spare parts in state-of-the-art, fully equipped, technology-enabled warehouses, to be shipped later to the local markets in record time.


Everything was going as planned till a pandemic hit the world. Then, marketing and sales efforts that would otherwise be accomplished with travel, industry exhibitions, and site visits came to a complete halt. So, how could a commercial real estate player attract an audience to achieve their sales targets?


Every constraint is an opportunity to do something better. We needed to transform their sales and customer experience processes digitally. And fast. The answer was to create an immersive 3D (since the property was still in construction) and 360° VR content, that can act as an interactive presentation to engage leads into prospects. With the guided tour feature, DCC’s sales team could navigate the prospects and explain the features, across devices. They could even give them control and have them navigate for themselves.

But this wasn’t just another VR solution, that this industry has seen. We add intelligence to it to be able to nurture leads and help the sales team provide tailored solutions to turn prospects into customers. This was achieved by tracking the engagement within the VR tour, of course with the consent of the user. The sales team already knew the hotspots of interest within the tour and the no. of logins gave the intel on the seriousness of the prospect.

Thinking forward we also created an interface that can be played in industry events, which was well utilized too.

In conscious ways, we unlined science to the stunning journey and experience.

See it. Feel it. Live it. Analyze it. Make it work for you!


The VR with intelligence solution created by Liwa for Dubai CommerceCity delivered not just the experience of the unique offering without people having to travel and pitched them well in exhibitions, but it also positioned them in sync with their unique e-commerce offering. They were the only free zone with a solution like this and it kept their business going.

Dubai CommerceCity secured several contracts, and thanks to the revenues, it continues to be the title sponsor for the industry-defining Seamless Middle East event.

Here is a video that explains how VR with intelligence works - analytical and experiential purpose

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