Case study

Supporting enterprising spirit

RewardJet
RewardJet-case-study

Stories and Science

Article

RewardJet was lacking a compelling and unifying way of articulating its distinct offering. Liwa took on the challenge of redefining the brand purpose, and its visual language, thereby encouraging more businesses to be interested in them.

Overview

Background

RewardJet is an innovative online platform that provides top-quality perks and essential benefits to small businesses, so they can deliver Fortune 500 level perks and benefits to their employees, at an incredibly affordable price.

On further digging, we found that it isn’t just another perks site offering discounts, but a whole lot more - it’s also a connected “community” and a “network” of like-minded members who make them feel like they have the power of thousands of people in their corner.

Rewardjet Casestudy Slide2

Challenge

In their words “we want to be the most helpful and indispensable asset a small business and independent worker can have to move their business forward.” Nowhere in the narrative was anything functional, however, everything else was.

RewardJet needed to be different vs. other perk offerings in the category. The real question was how do we “connect” with this community of entrepreneurs? RewardJet needed something deeper.

Thinking

As we dwelled into each of the consumer segments, from independent professionals, and SMEs to enterprises, we discovered a common thread – the entrepreneurial spirit is not simply a job status, it’s a global cultural idea.

Hofstede’s Cultural model led us to the defining the values, rituals, symbols, and more importantly the mindset of the people we’re talking to, i.e., Ambitious Pioneers.

rewardjet-Infographics1
rewardjet-Infographics2
rewardjet-Infographics3

The rub

Beyond the best value (functional), they look for partners who understand the business challenges & where they want to take it.

The opportunity for RewardJet was to be the brand that gets the mindset of business and plays a part in the culture by celebrating “the human side of the business”.

This helped us evolve to the brand purpose of “SUPPORTING HUMAN AMBITION".

Impact

The strategic direction inspired a complete revamp of the brand assets across communication touchpoints. This was translated into a brand book to act as a guideline for the future evolution of the brand covering every aspect of the brand orchestration. 

RewardJet is in the process of its next round of funding for its next phase of growth.

Rewardjet_Casestudy_Slide_000
Rewardjet_Casestudy_Slide_001
Rewardjet_Casestudy_Slide_003
Rewardjet_Casestudy_Slide_002

Want our story updates
right into you inbox

By clicking send you'll receive occasional emails from Liwa. You always have the choice to unsubscribe within every email you receive.