Our research revealed a critical lacuna: Lack of information. Patients are often in the dark about their condition, the diagnoses, treatment options available, doctor’s qualifications, the technology being used, recovery periods, and so on.
To get it right, we spent hours sitting with doctors and understanding each aspect. We were keen to stay real and be authentic, and our investments in time and effort paid off – laying the foundation for the Hospital’s Thought Leadership narrative.
From that point, we were able to identify a communication platform & content strategy around: Education. FUH was best placed to educate audiences using a plethora of resources and years of experience in its vault.