Our research revealed a critical lacuna: Lack of information. Patients are often in the dark about their condition, the diagnoses, treatment options available, doctor’s qualifications, the technology being used, recovery periods, and so on.
To get it right, we spent hours sitting with doctors and understanding each aspect. We were keen to stay real and be authentic, and our investments in time and effort paid off: It became apparent that brand’s foundation is its ‘Thought Leadership’ narrative.
Laced with this was the communication platform we identified: Education.
We then built our content strategy around it. FUH was strategically best positioned to educate audiences using its enormous resources, heritage, and experience.