Case study

Breathing freshness into every post

Clorets
Clorets - Thumbnail

Stories and Science

Article

Creating content for various regions that engages audiences and reminds them to induce freshness into every moment. Clorets a brand by Mondelez suggests just that and the mandate was to build a strong association of freshness in the consumers mind. Closer to the brands values.

Overview

The brief

Make Clorets one of the freshest brands on social media across 4 regions. A global brand with localized experiences.

Our Approach

Content Strategy:

  • Product

  • Ingredients/USP’s

  • Educative evolution of freshness

  • Food/ eating occasions

  • Inspirational post

Everyday Clorets Confidence

  • Confidence tips

  • Everyday grooming

  • Relationship post

  • Topical/ festive

Engage with Clorets

  • Experiential posts

  • Gifs

  • Confidence meter

  • Games

Brand tonality:

  • Confident

  • Quirky

  • Intelligent

  • Positive

  • Dependable

  • Approachable

Communication tone:

Fresh experiences

Quirky reaction to situations

Happy existence

Confident lifestyle

Young attitue

Our mission

Launch. Engage. Sustain

Our execution

Posts that had the highest reach

Posts that generated the highest sentiments

Interactive post games to engage with our audience

Creation of gifs

The result

Increased number of fans: 2,138,967 and growing

Engagement rate: 3.7% average Over the last year, Clorets grew to become one of the fastest brands on social media across 4 regions. It stands today as an immersive social media brand engaging its audience in creative content and fresh conversation.

Want our story updates
right into you inbox

By clicking send you'll receive occasional emails from Liwa. You always have the choice to unsubscribe within every email you receive.