Extrapolation of content
Now the question was, how can we interpret this phenomenal statement into meaningful pieces of content?
Working closely with Injazat, we developed a communication and content strategy for customer education and engagement. Which in turn also helped them in achieving business goals.
Laying the foundations
We kicked off with the Anthem of Change – a stirring emotional declaration & true testament to the new brand orientation. Followed by Injazat 4.0 – definitive messaging from the C-suite about their internal transformation.
With Injazat's sponsee Faris Al Zaabi, UAE’s first triathlete, the film drew a parallel between the adrenalin of sport and technology's adrenalin. Next up was testimony to Injazat’s transformation in action, for ‘House of Wisdom’, a unique Government of Sharjah project for a world-renowned Library project. The company orchestrated a unique ‘phygital’ experience and delivered an experience that's a class apart and redefines global benchmarks.
B2B product solutions that sell
Agile Factory focused on a unique methodology for project management and Injazat works closely with clients. Executed with their own employees, it implicitly conveyed the human aspect of tech-consulting projects. In a more product-driven scenario of cyber protection, their cybersecurity offering: Cyber Fusion Center's video took a more engaging tone, again - humanizing tech (with a hint of humor).
People & culture
In a people-driven business, we created an internal rallying cry by not just championing product content, but several thematic communications we created to stay inclusive and cohesive.
Threading through it all is Injazat’s own internal transformation: The changes in the work culture,
It’s not often that positioning transcends barriers and works well internally and externally.
Thanks to the timeless insight about human achievement – it impacted Injazat’s businesses as well as people.