Liwa PR

Liwa Content.Driven creates video for Smart Dubai’s paperless communication
15th March, 2021

Smart Dubai is driving the vision of the Emirate on the data front. Dubai going paperless by December 2021 is already doing the rounds and is great news for environmentalists.


By that timeline, all government entities will go green – not using a single physical form or sheet of paper. In a pioneering effort the world over, Dubai Government becomes the first ever state entity to completely eliminate paper from its day-to-day transactions. This initiative is on the fast track with Smart Dubai spearheading the effort.


To emphasize its time-bound nature, Smart Dubai commissioned us to create a special ‘countdown video’. We strategized on this brief and came up with the thought of using gen next – since children are the inheritors of tomorrow’s world. The video voices their thoughts, expressing gratitude for Dubai Government on such a pathbreaking initiative.


We showcased children in different natural settings, extensively shot at some of the finest locations in Dubai, with a diverse cast that represents the multicultural megalopolis. On the post-production front, minimal but tasteful graphics enhanced the overall feel of the video. As always, the schedule was tight and project was completed in record time.


Client: Smart Dubai
Executive Creative Director: Vijay Kumar
Strategy & Planning: Rohit Arora
Executive Producer: Sammy E. Hassan
Film Director: Sagar Rege
DOP: Ian Murphy
Art Direction: Abhijeet Choubal
Animation & GFX: Shoaib Ischtiyak & Nikhil Soman
Editor: Chadi
Production House: Icon Production