This call-to-action communication was seeded as branded video content under Lipton Ice Tea’s Refreshing Surprises campaign.
For decades Wired has been the go-to source for the latest and cutting-edge in technology. Whole generations have grown up relying on the magazine to demystify innovation. So how’s the brand reinventing itself for times that have, ironically, been changed by the same technology? In this video, created by Liwa, Wired continues to celebrate technology and its role in furthering the human race – a surreal piece of animation that traces the impact of innovation on human lives. As the video sums up: Yes, technology is good, for good.