Liwa PR

https://campaignme.com/liwa-with-injazat-empower-human-achievement-featuring-faris-alzaabi/ It’s rare that a corporate extends its vision beyond the brand to public life in a meaningful way. For Abu

https://campaignme.com/science-storytelling-results-liwas-efficacy-formula-for-covid-19-communication/   The pandemic, being an unprecedented situation, has presented marketers with an equally

By Rohit Arora Challenging times are opportunity disguised as problems – and brands must act fast. Brands need to be as useful as possible by combining purpose + practicality + creativity. But should

If your answer is none, here are five things you can actually do – courtesy Liwa Most marketers just withdraw from the scene in a crisis. But it’s well known that not doing anything can be counterproductive.

Challenging times are opportunity disguised as problems – and brands must act fast. Brands need to be as useful as possible by combining purpose + practicality + creativity. But should one even spend

There has been an influx of attention-grabbing public safety announcements, logos for social distancing and now a bunch of “we’re in it together, alone together” type of campaigns – but what