If your answer is none, here are five things you can actually do – courtesy Liwa Most marketers just withdraw from the scene in a crisis. But it’s well known that not doing anything can be counterproductive.
Challenging times are opportunity disguised as problems – and brands must act fast. Brands need to be as useful as possible by combining purpose + practicality + creativity. But should one even spend
There has been an influx of attention-grabbing public safety announcements, logos for social distancing and now a bunch of “we’re in it together, alone together” type of campaigns – but what
What does ‘branded content’ mean to you? Content that serves a purpose in the consumer’s journey while letting them interact with a brand in their digital social environment is “branded content”.